5 SUCCESSFUL SIGNAGE IDEAS FOR SMALL BUSINESSES
Do you ever wonder? What would it be like without small businesses? We sometimes do, in an unusual pandemic and shutdowns amid COVID-19, we did take an unexpected look at the importance of small businesses. They bring color and heart to our community and even contribute to our sense of normalcy during a pandemic.
Great signages attract more eyes before words do – signs for small businesses do more than just tell customers and prospects where to find you—they help tell your story and what you are about! In addition to conveying important information such as hours of operation, signage helps create a rich customer experience that adds value to your brand—and bring more customers through the door.
Having high-quality signage is essential to increase knowledge of your business and alert people of its location. Here are 5 essentials signage ideas to guarantee your small businesses success.
Illuminated signs
Energy-efficient, LED signs are more easily seen at night and give you the ability to adjust messaging at a moment’s notice. Illuminated framed graphic displays are a sleek and modern way to promote products and services with more impact. Easy to plan and personalize, digital signage and displays can be incorporated into any signage and graphic plan. Integrate wayfinding signs and QR codes to make it easier for visitors to find their way around.
Pole signs
Want to market your business from a distance? Pole signs are effective outside advertising signs that any small business can utilize to promote its product and services. These are promotional displays that increase the visibility and branding of your business and may be put in in high-traffic areas like parking lots to succeed in reaching a lot of potential customers.
You may have seen McDonald’s, Burger King and all the other good businesses using the exact signage strategy to have better visibility and be seen from afar, we totally support them on these! There’s more… Pole signs are very resilient as they will last for several years even in harsh weather conditions. With our team of signwriters and designers, we are able to produce a pole sign that reflects your branding. We are able to additionally get them installed properly to give your outside signage longevity.
Window decals and script signages
When it comes to signage, going the window graphics and lettering route is definitely the economical choice. Removable and changeable window graphics provide a wow factor and at the same time attract attention. Full wraps, partial window graphics, or unique decals can all be part of your decor and branding and provide a constantly changing atmosphere to your business. Matted or perforated vinyl can help enhance your privacy and limit uncomfortable heat and direct sunlight. You can use labels in windows to communicate hours of operation, sales, and safety guidelines.
We’ll help you design the perfectly sized custom window decals with easy application on your diy window lettering on the smooth glass surface.However, it also lasts for years without the need for much maintenance – often, it requires none at all. As well, window graphics and lettering doesn’t have to be permanent. They can be removed and replaced as often as you like!
A-frames and sidewalks
If your small business is on a busy street and main way and individuals frequently walk up and down the sidewalk by your business, these signage ideas are the best to grab their attention. These are extremely sturdy outside signs that you simply can strategically place outside your business. They are highly customisable to highlight the newest specials, and promote an offer, to draw in a lot of customers with attention grabbing flashy colors.
Make the most of the area in and around your business with branded A-frame signs and sidewalk graphics. A-frames are freestanding signs that are great for events!
Thanks to their durable and bottom-heavy construction, an A-board sign can easily withstand outdoor conditions.You can also use an A-board sign to help promote traffic safety and designated parking spaces if your business allows for curbside delivery. At the end of the day, the signs are light enough for a single person to fold up and move indoors.
Banners and flags
Whether they are larger than life, draped on the side of a building or more compact and hanging from a fence, banners are a versatile way to get your brand message across. String one on a window or hang several from building rafters. Perfect for indoor or outdoor use, feather flags are a durable and weather-resistant option.
Just like with other outdoor signage, these can be customised to match your branding.Banner advertising can be utilised in different ways. They can be installed on the side of a building to grab the attention of passing traffic or as a media backdrop to promote your business during special events. The possibilities that outdoor banner advertising can offer your business are endless.