Category: Signage

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The Importance of Signage in Commercial Settings

As an interior designer, you know that creating a great commercial space involves many elements. From color schemes and lighting to furniture and fixtures, each piece plays an essential role in achieving the desired look and feel. However, one element that should never be overlooked is the importance of signages in a commercial setting.

Signages can serve as a powerful tool in guiding and informing visitors, while also enhancing the overall look and feel of the space. In today’s world, where competition is fierce, businesses need to stand out. Signages can help achieve this by creating a distinct brand identity that leaves a lasting impression on customers.

One of the key benefits of signages is that they can enhance the functionality of a space. For instance, wayfinding signs can help visitors navigate through large commercial buildings with ease, while ADA-compliant signs can ensure that everyone, including those with disabilities, can access the space. By incorporating signage elements into your commercial designs, you can help businesses communicate their brand messaging and values to their target audience.

Another advantage of signages is that they can be customized to suit the needs of any business. From the type of material to the design, color, and placement, signages can be tailored to reflect the personality and branding of a company. For instance, acrylic signages mounted on a powder-coated panel can create a sleek and modern look, while vintage-style neon signages can add a touch of nostalgia and charm.

In addition to enhancing the functionality and branding of a space, signages can also create a memorable experience for visitors. By using unique and eye-catching designs, you can create a visual impact that stays with customers long after they leave the building. This can be particularly effective for businesses that rely on foot traffic, such as retail stores and restaurants.

When it comes to selecting signages for your commercial designs, there are several factors to consider. Firstly, you should think about the purpose of the signage and what message it needs to convey. For instance, directional signages should be easy to read and understand, while promotional signages can be more playful and creative. Secondly, you should consider the material and finish of the signage, which can affect its durability and aesthetic appeal. Lastly, you should think about the placement of the signage, ensuring that it’s visible and accessible to the intended audience.

In conclusion, signages are a crucial component of commercial design. By incorporating signages into your projects, you can help businesses communicate their brand messaging, enhance the functionality of a space, and create a memorable experience for visitors. So, the next time you’re working on a commercial design project, don’t forget to include signages as part of your design strategy. With the right selection and placement of signages, you can help businesses stand out and create a space that truly reflects their brand and values.

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Cost Effective Signages To Increase Brand Visibility!

Footfall can be critical in a start up’s survivability, especially for a new F&B business.

When the digital space is so congested in today’s day and age, it may be a wiser choice to revert to the methods that have been tested and proven – a well designed physical signage banner to attract the attention of people.

Check out our newly installed large format banners over at Tanjong Pagar Plaza!

banner

In need of a signage/ banner design & installation contractor? Feel free to reach out to us. Contact details on our website!
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5 SUCCESSFUL SIGNAGE IDEAS FOR SMALL BUSINESSES

Do you ever wonder? What would it be like without small businesses? We sometimes do, in an unusual pandemic and shutdowns amid COVID-19, we did take an unexpected look at the importance of small businesses. They bring color and heart to our community and even contribute to our sense of normalcy during a pandemic. 

Great signages attract more eyes before words do – signs for small businesses do more than just tell customers and prospects where to find you—they help tell your story and what you are about! In addition to conveying important information such as hours of operation, signage helps create a rich customer experience that adds value to your brand—and bring more customers through the door. 

Having high-quality signage is essential to increase knowledge of your business and alert people of its location. Here are 5 essentials signage ideas to guarantee your small businesses success.   

Illuminated signs

Energy-efficient, LED signs are more easily seen at night and give you the ability to adjust messaging at a moment’s notice. Illuminated framed graphic displays are a sleek and modern way to promote products and services with more impact. Easy to plan and personalize, digital signage and displays can be incorporated into any signage and graphic plan. Integrate wayfinding signs and QR codes to make it easier for visitors to find their way around.

Pole signs

Want to market your business from a distance? Pole signs are effective outside advertising signs that any small business can utilize to promote its product and services. These are promotional displays that increase the visibility and branding of your business and may be put in in high-traffic areas like parking lots to succeed in reaching a lot of potential customers. 

You may have seen McDonald’s, Burger King and all the other good businesses using the exact signage strategy to have better visibility and be seen from afar, we totally support them on these!  There’s more… Pole signs are very resilient as they will last for several years even in harsh weather conditions. With our team of signwriters and designers, we are able to produce a pole sign that reflects your branding. We are able to additionally get them installed properly to give your outside signage longevity.

 

Window decals and script signages

When it comes to signage, going the window graphics and lettering route is definitely the economical choice. Removable and changeable window graphics provide a wow factor and at the same time attract attention. Full wraps, partial window graphics, or unique decals can all be part of your decor and branding and provide a constantly changing atmosphere to your business. Matted or perforated vinyl can help enhance your privacy and limit uncomfortable heat and direct sunlight. You can use labels in windows to communicate hours of operation, sales, and safety guidelines.

We’ll help you design the perfectly sized custom window decals with easy application on your diy window lettering on the smooth glass surface.However, it also lasts for years without the need for much maintenance – often, it requires none at all. As well, window graphics and lettering doesn’t have to be permanent. They can be removed and replaced as often as you like!

A-frames and sidewalks

If your small business is on a busy street and main way and individuals frequently walk up and down the sidewalk by your business, these signage ideas are the best to grab their attention. These are extremely sturdy outside signs that you simply can strategically place outside your business. They are highly customisable to highlight the newest specials, and promote an offer, to draw in a lot of customers with attention grabbing flashy colors.

Make the most of the area in and around your business with branded A-frame signs and sidewalk graphics. A-frames are freestanding signs that are great for events! 

Thanks to their durable and bottom-heavy construction, an A-board sign can easily withstand outdoor conditions.You can also use an A-board sign to help promote traffic safety and designated parking spaces if your business allows for curbside delivery. At the end of the day, the signs are light enough for a single person to fold up and move indoors.

Banners and flags 

Whether they are larger than life, draped on the side of a building or more compact and hanging from a fence, banners are a versatile way to get your brand message across. String one on a window or hang several from building rafters. Perfect for indoor or outdoor use, feather flags are a durable and weather-resistant option. 

Just like with other outdoor signage, these can be customised to match your branding.Banner advertising can be utilised in different ways. They can be installed on the side of a building to grab the attention of passing traffic or as a media backdrop to promote your business during special events. The possibilities that outdoor banner advertising can offer your business are endless.
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4 Ideas for Meeting Room / Wayfinding Signages

Meeting Room Signage

I |dea 1 – Aluminium/Acrylic panels bended into 90 degrees and mounted onto meeting room glass panels – definitely not one you see in many offices today. And the best part – it’s cost effective! Coupled with the frosted cut out texts/ logo below, it finishes off with an easy and clean look.

Idea 2 – A definite need in many offices today – room signages with the ability to show whether a room is taken or available. Albeit traditional, it is a much more cost effective solution than using cloud e-booking softwares for those that do not really need it.

Idea 3 – Using 10mm acrylic & laser cut – creating a “framed” signage look.

Idea 4 – Trending recently, rectangle box signages with text in vinyl sticker cut out; allowing for easy changing of content while looking stunning.
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Top 5 tips to make your signage really standout and appealing 

As you drive to work each morning, you have been noticing a lot of signage – a lot of poor signage. The little park signs  you see at  intersections that usually advertise exhibitions, church functions, or some sort of  sale are so  full of information that you can’t even read them when you’re at a traffic light 10 feet away. We see them too, so it made us think that this blog post should present some tried and tested tips to make your signage stand out for all the right reasons. 

 

People who run businesses often don’t pay  attention to their signage. Due to  lack of funds or creativity, they opt for the simplest solution and name, ignoring the potential of good signage. Now, if your small business is making a profit and doing good, it will only surpass that average level if you step up your game.

 

Use the following tried and tested, outdoor and indoor signage design principles to create your company’s best, most attractive signs to date: 

 

1. Choose an attractive shape for your sign. If possible, use a shape that reflects the nature of your business, such as a flower for a flower shop or a vegetable for a produce store.The right placement can also make a big difference to the visual impact of your signage.

 

2. Less really is more. By keeping your message short, your sign is easier to see and read at a glance. Signs come in every shape and size, so make sure you have chosen a size that is appropriate for the distance you expect your sign or display to be viewed from.A successful signage communicates a message concisely. 

 

3. Visual tests have concluded that Upper And Lower Case Text is more legible from a distance than all upper case letters. Since viewers may only have a few seconds to get your message, increase the readability of your sign by not over using capital letters. 

 

4. Pick attractive fonts that are easy to read, and do not use more than two fonts in the entire sign.Clean, crisp, easy-to-read type styles and fonts should be used for maximum legibility. If possible, pick fonts that are consistent with the theme of your business. Comic Sans Serif denotes a lighthearted business, while Times New Roman has an old fashioned feeling that might be ideal for a mystery bookstore.

 

5. Colors and graphics play a role together! Make your sign colorful, but not overwhelming. It is better to use a limited number of tasteful colors than a tremendous array of busy, clashing colors with simple and artful graphics. 

 

PRO-TIP 

Here are 15 tested color combinations that make your sign more visible and legible: 

  1. black on yellow
  2. black on white
  3. yellow on black
  4. white on blue
  5. green on white
  6. blue on yellow
  7. white on green
  8. white on brown
  9. brown on yellow
  10. brown on white
  11. yellow on brown
  12. red on white
  13. yellow on red
  14. red on yellow
  15. white on red

 

Your signage is an important and most affordable part of your marketing strategy, and if you want it to work at its best, you need to make sure it’s visible and eye-catching. Signage that stands out from the rest of the competition can only be beneficial, regardless, you run a small  or  large business.
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IMPORTANCE OF SIGNAGE IN BUSINESS – 5 REASONS TO INVEST

A BUSINESS WITH NO SIGN IS A SIGN OF NO BUSINESS! 

In a modern age where digital media is everything, signage is an overlooked aspect of doing business. The importance of signage for your business will never go out of style. What is the purpose of signage? Primarily, it creates a positive impression and thereby fosters the authority of your brand. However, bold and tasteful forms of signage can be as important and have as much impact as your website in terms of attracting new customers and inspiring them to shop. Signs direct customers to the places they need to go, inform them of special deals or rates, and they can even help a business set the atmosphere with a theme or unique terminology.

Various business surveys indicate that having signs can directly impact sales. Powerful signs influence people’s unconscious minds and do more than inform. The effect arising from a sign’s emotional value is greater than you may imagine. Enhancing the visibility of signage or focusing on sign design may improve sales by up to 10%. Whereas poor signage, or a lack of signage, may prevent potential customers from entering the business at all.

The results of these surveys prove one thing: business signage is important! 

Here are the 5 hardcore reasons to why a business must invest in signage marketing 

 

  1.   Attract right customers

Your sign is the face of your business. It is a great way to reach new customers and direct clientele into store locations. Individuals are more likely to enter a store they’ve never been in before if the sign out front is eye-catching.

According to a survey by FedEx found that; 76% of consumers entered a store or business they had never visited before based simply on its signs and 68% of the consumers believed that business signage reflects the quality of services and products.

 

  1.           Brand Recognition 

One of the most common benefits of business signage is brand recognition, good business signage will make your company stand out. 

Brand recognition is when a customer recognizes a brand based on an image or symbol rather than the name of a business. For example, McDonald’s has strong brand recognition. Customers see the golden arches and know what they represent.

Brand recognition provides a competitive edge and the chances of customer acquisition and repeated business.

  1.           Cost- Effective advertising

Signage is one of the most cost-effective marketing strategies. While you may have to make a considerable initial investment, once your signage is ready and installed there are no further costs and it will advertise your company 24/7 and all year round. 

 

  1.           Reflect Business Authority & Expertise

Visuals are a reflection of the quality of your business. People correlate the quality of branding tools with the products and services you offer. Daring visual elements made with quality materials usher people in and encourage sales. That’s where the importance of signage for your business becomes a key ingredient to success.

 

  1.           Provide clear communication 

Signs represent a brand’s most visible form of communication. Outdoor signage is a great way to eliminate the cognitive overload in customers and increase the chance for purchases by the end-user. Directional and safety standard signage are two public signs to communicate through. 

 

To see why signage is important, just look at the branding elements of renowned businesses worldwide. When you think of a famous brand, what comes to mind? You start picturing its logo, colors and other visuals it’s associated with. The bottom line is — Signage matters.